Undifferentiated marketing - How To Discuss

Undifferentiated marketing,

Definition of Undifferentiated marketing:

1. Sales-growth strategy that ignores market segment differences and attempts to appeal to all prospective customers with a single, basic product line through mass advertising and distribution. Also called mass marketing. See also concentrated marketing and differentiated marketing.

Undifferentiated Marketing

Marketing that is not segmented or personalized, eg HOURS. everyone gets the same message or announcement.

Undifferentiated marketing is marketing that does not target a specific audience. Anyone who encounters a marketing message will see the same ad or message.