Market opportunity - How To Discuss

Market opportunity,

Definition of Market opportunity:

1. A situation in which a product, service, etc. that is potentially wanted or needed by consumers is identified by a business as not being supplied by rival companies.

2. Newly identified need, want, or demand trend that a firm can exploit because it is not being addressed by the competitors.

How to use Market opportunity in a sentence?

1. We continue to see substantial market opportunities globally.